Promises are a fragile asset, particularly in the fighting industry. After Moreno made him, in 2017, he dropped out of the UFC and lost his following two fights. The value of the promise was plummeting, and Moreno’s market was failing. Nonetheless, the Mexican maintained his word four years later, more than 1,500 days after committing. … Continue reading Pinatas, Brandon Moreno, And The Potential That Propelled UFC Dominance