Chris Jericho says he once pitched a big WWE storyline that never happened. He shared the idea and why it failed during a recent interview.
The idea
Jericho said his plan would have put him at the center of a dramatic story with the Wyatt Family and Shawn Michaels. In the idea, the Wyatt Family would attack Jericho. He would call for help, and the only person he thought was wild enough to answer was Shawn Michaels. Michaels would return to confront Jericho, and then the Wyatt Family would ambush both of them.
The meeting
Jericho presented the idea to WWE leadership. He said Triple H was in the room when he pitched it. He also said Vince McMahon was there but distracted. Jericho believes the timing was wrong for the idea to land.
Why it did not move forward
According to Jericho, the meeting did not go well. He said Vince was eating steak during the pitch and was not focused. Jericho quoted Vince as saying, “Bad cow,” and complaining the steak was tough. After that, Jericho asked what Vince thought of the story. Vince replied, “What else you got?” Jericho said the moment killed the angle and the idea never moved forward.
Past ties and context
Jericho also explained why the pairing with Michaels would have been interesting. He and Shawn Michaels have a long history, including a major feud at WrestleMania XIX. That history would have made any alliance between them uneasy and dramatic. Jericho felt that tension would have added depth to the storyline.
The Wyatt Family was active at the time Jericho pitched the idea, and Bray Wyatt led the group. Jericho spoke about Bray Wyatt in the past tense when describing the original concept, noting that the group still existed when he made the pitch.
Jericho has a reputation for reinventing his character and often takes part in the creative side of his runs. Even so, this particular pitch did not come to life. He said he still thinks about it and believes the timing and circumstances in the meeting played a big role in its rejection.
Jericho’s account gives a rare look at how a short moment in a meeting can decide the fate of a creative idea. It also highlights how backstage dynamics and small details—like whether someone is focused—can shape major storylines.
