Fans have grown frustrated with WWE’s TV shows and creative choices. If Paul “Triple H” Levesque ever leaves his role as chief content officer, one surprise internal candidate stands out: Jeremy Borash. He has the mix of production skill and company trust that could make him a realistic choice to lead WWE creative.
Early career and rise at TNA
Jeremy Borash began his on-air career during the final years of WCW. He joined TNA in 2002 and worked there for 16 years. On screen he did interviews and commentary. Behind the scenes he also wrote scripts and edited video. That mix of roles made him a key creative voice at TNA.
“Jeremy, he must have a production or film-making background, or both… Jeremy Borash had a big, big part in that,” said Stevie Richards on his podcast, praising Borash’s work on cinematic production and pay-per-view openings.
Work with WWE and cinematic projects
Borash moved to WWE in January 2018. He worked on NXT and appeared as a commentator on 205 Live. WWE tapped him for cinematic and production work because of his TNA background. He helped create several cinematic pieces for WWE tv and big events.
Most notably, Borash worked with Triple H and Michael Hayes on The Undertaker’s Boneyard Match at WrestleMania 36. He also produced cinematic scenes like the September 2024 video showing Cody Rhodes and Roman Reigns meeting on a football field at Georgia Tech.
“Jeremy’s an incredible talent with an eye for storytelling, and an eye for image, and everything else, and I can’t begin to tell you how much I love working with him,” Triple H said in 2020.
Booker T praised Borash’s recent work: “Jeremy Borash has been doing some damn good work… Such a hell of a job. How good was it? It was damn good.”
On the Kliq This podcast, Kevin Nash called Borash, “absolutely a breed above… He’s like Triple H’s right-hand man.”
Executive role and work with AAA
Today Borash holds the title Vice President, Content and Development at WWE. He now helps guide content and creative work inside the company. He has also worked outside WWE by helping book AAA in Mexico alongside The Undertaker. After WWE bought AAA ahead of WrestleMania 41, Borash helped shape its creative direction. Fans and observers have said AAA has become one of the more entertaining promotions under that leadership.
Because of his mix of production skill, storytelling sense, and executive role, Borash is often mentioned as a realistic internal candidate to lead WWE creative if Triple H steps down. Unlike high-profile names such as The Rock, Shawn Michaels, or Paul Heyman, Borash brings hands-on experience in both production and booking at a lower public profile.
What this means for WWE
Jeremy Borash is rising quickly inside WWE. He has proven skills in cinematic production, storytelling, and backstage creative work. If WWE wants a successor who already knows the company, the roster, and how to produce cinematic content, Borash is a logical wild card choice. UFCcoverage has noted his growing influence and how other leaders publicly praise his work.
Whether WWE would pick an internal leader or a big name from outside remains unclear. For now, Borash is a figure to watch as WWE shapes its creative future.
